Don’t Believe The Hype - Audi Record Highest Profit

Don’t Believe The Hype - Audi Record Highest Profit

With all the doom and gloom around the automotive industry Audi and many others record great sales figures.

You would be forgiven for being confused by this story. Amidst global economic recession which has hit the automotive industry hard Audi and some other companies are recording great results for the last month.

Audi boss Rupert Stadler describes Audi’s,

“Highest ever profit in the company’s history, amid a difficult market environment.”

In 2008 Audi shifted 1,003,469 vehicles realising €3,177 million pre-tax profit from revenue of €34,196 million.

This kind of information backs those who did not support the bailout. In the spirit of the capitalist market those who can survive should, and those who can’t should flounder.

Audi are set to maintain the levels of investment from the previous year and hope to push forward with the launch of six new models in 2009.

Elsewhere in Germany BMW have also reported a growth in their market share this month. This must obviously be a different market share than the one Audi have increased their share of.

E. Dooley

15/03/2009

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