
To celebrate the launch of the new DS3, Citroen has released an exciting new, free application for the iPhone and iPod Touch.
The app has been designed to demonstrate the huge range of customised options that can be added to the new luxury hatchback. Users can experience different levels of personalisation via touch-screen interaction and virtually create the perfect DS3 for them.
Available to download free-of-charge from Apple’s App Store, Citroën’s DS3 app uses an intelligent ‘EGO Configurator’ that guides users through a personalised questionnaire to find the DS3 that most suits their personality and lifestyle.
Users can then use the touch-sensitive options to change the colour or patterns on the DS3’s roof, bodywork, wheels and mirrors. When users are satisfied with their personalised DS3, the application also allows them to request an e-brochure, book a test drive and locate their nearest Citroën dealer.
In addition to the DS3 customisation options, the app also provides users with multi-media content and interactive features, including access to ‘DS3 Mag’ - a regularly updated publication packed with the latest news and features from the worlds of fashion, design and lifestyle.
To download the app, search for ‘Citroën DS3’ from the App Store or click here: http://itunes.apple.com/gb/app/citroen-ds3/id356582235?mt=8&ign-mpt=uo%3D6
Find out more about the Citroen DS3 by visiting the Citroen section of the Car Press website.
Glenn Nutsey
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