Toyota has announced record sales of its hybrid Prius model this February.
February 2010 saw sales of over 538 Toyota Prius models, more than double the previous best for the month which was 237 in February 2008.
Toyota believes the sales are proof that UK motorists still have faith in the Japanese automaker despite recent recalls of eight of its European models due to accelerator concerns.
Toyota’s reputation for quality and reliability was under threat following the recent motor call-backs but the latest sales figure demonstrate the publics commitment to the brand and the real-world benefits offered by the Hybrid Synergy Drive.
The Prius model has been repeatedly ranked the best for satisfaction and reliability. The third generation Prius is short listed for The World Car of the Year 2010 and has been Japan’s top selling car for nine consecutive months (May 2009 through to January 2010).
More than 1.6 million Prius models have been sold since its launch in 1997.
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Glenn Nutsey
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