A New Honda for Only £530

Would you like a new Honda that is light, manoeuvrable, quiet and offers high performance for only £530?

Unfortunately this isn’t a brand new Honda Civic or even a new Honda Jazz but a new Honda lawn mower.

Their new advertising campaign suggests that what they do elsewhere in the company benefits the development and production of new cars that you and I buy.

This new Honda is part of a new range strengthening ‘its comprehensive lawn mower line-up for 2010’.

The new Honda HRS536 SDE:

• is fast and effective;
• is ideal around a variety of terrain;
• has easy manoeuvrability;
• is compact and lightweight;
• and durable.

These all sound like wonderful qualities you would like to see in a new car. One feature you might not want in a new Honda is a 21” cutting range, however it could come in handy on the morning commute. Martin Moll, Head of Marketing for Honda (UK) Power Equipment comments:

“A rough cut model is a natural addition to our range, with many customers keeping rough or long grass areas; around trees and allotments for example. With our UM range aimed more at heavier commercial customers, the HRS536 SDE offers a perfect solution for the less demanding user – giving an excellent and fast rough cut on a wide range of terrain, but in a more lightweight package. The simple and effective mulching capability further adds to its appeal, ensuring a tidier cut with the benefits of applying mulch.”

I’m reasonably confident no-one reading this site will be in the slightest bit bothered about a new Honda lawnmower but with the new ad campaign I thought there must be some point in the press release. On closer inspection I can see some parallels in comparative quality standards etc but at the end of the day it’s a lawn mower not a new car.

Keep up-to-date with this story by following Car Press on Facebook and Twitter.

E. Dooley

24/01/2010