Daimler Buy Into Electric Concept

Daimler has bought out 10% of the Californian electric car company Tesla.

Daimler are the parent company for automotive superpower Mercedes-Benz and the popular small car Smart.

Recently news reports suggested they had lost a great deal in investments with the American Big Three as they crashed. It seems, however, they have money to invest and have bought into up and coming electric sports car maker Tesla.

Tesla are fast becoming the number one name in performance electric cars getting support from celebrities worldwide. The current (excuse the pun) trend for electric powered vehicles see their years of research flourish as demand soars.

Daimler build large powerful vehicles themselves, they own Mercedes-Benz a premium executive car maker and also control Mayback who make the most ridiculously large cars. So why would they be interested in electric power?

As sales have fallen all over the world Daimler’s saving grace has been that little extra addition to their portfolio, Smart. Their sales have risen dramatically and with electric power coming to a car near you they are jumping on board with the Smart ForTwo EV.

Daimler has chipped in to Tesla in return for some of their electrical engineering expertise. The Californian’s use British built Lotus structural engineering, but they are quite good at getting electrical cars on to the market.

As the race heats up to flood the market with electric vehicles Daimler are obviously keen to push things forward with their Smart ForTwo EV.

E. Dooley

21/05/2009