GQbyCITROEN – The Ultimate Gentleman’s Drive

Citroen has teamed up with men’s magazine GQ to create the ultimate gentleman’s car – the exciting GQbyCITROËN.

The unusual collaboration is the first time a British magazine has joined forces with a car company in this way.

The GQbyCITROEN concept came about when GQ’s editor, Dylan Jones, set the Citroen design team the challenge of creating a car perfect for the man of today. Following a strict brief, Citroen’s British designer Mark Lloyd then took a fresh look at the GT theme and integrated it with typical Citroën design, finally producing the GQbyCITROËN.

The GQbyCITROËN combines classically sophisticated features and contemporary styling with a sculpted front end, rounded rear, strong body contours and sleek concave rear windscreen – a signature Citroën design.

The car’s cabin is accessed by rear coach doors and reveals a spacious, comfortable and futuristic cabin. Completing the car’s bespoke styling, the interior detailing and upholstery selections were provided by Patrick Grant, the Creative Director of prestigious Savile Row tailors, E.Tautz, who commented: “Savile Row is all about balance and Tautz's simple military inspired interior is the perfect counterpoint to the Gallic flair of the exterior.”

Dylan Jones commented: “I wanted something practical, something cool, and something idiosyncratic – i.e. something surprising that didn’t just look like a concept car. The GQ car needed to have the ‘want’ factor, but it also needed to look, feel and ‘drive’ like the sort of car no sane man could choose to ignore. We think it looks very very special.”

Under the bonnet, the GQbyCITROEN is powered by a plug-in Hybrid with a 1,598cc, 4-cylinder direct injection petrol engine offering a sporty 0-60mph time of just 4.5seconds, an electronically limited top speed of 155mph and CO2 emissions of just 80g/km. Environmental responsibility and dynamic performance were also key requirements for the project.

Mark Lloyd, Chief Designer of Citroën’s International Projects added: “Where this car works so well with GQ is that it fits with the current attitudes of conspicuous consumption. It is understated rather than in-your-face and sleek rather than too macho. With the skills of a Savile Row tailor on the car’s interior we have also achieved that bespoke, fitted feel, both inside and out.

“For me, the car that has always represented the pinnacle of automotive excellence and refinement is the GT – the Grand Tourer. It is not the all-out sports car, rather it is something gentlemanly, it has performance and it is for travelling, not racing. We wanted to create something that, like GQ, was aspirational, but also retained the classic automotive ideals. We didn’t want a car for the mass market. We wanted a car for GQ.’”

The GQbyCITROËN is featured in the April issue of GQ out March 4th 2010.

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Glenn Nutsey