Limited Edition Pink Fiat 500

When the Fiat 500 was first introduced in 2008, sales went through the roof and it was almost impossible to get your hands on the cheeky city car. 

Fiat’s extensive range of exterior colours, funky trims and range of personalised options made the Fiat 500 one of the most sought after vehicles – mainly because it was unique.

So, it’s no surprise that Fiat have pushed the boundaries of the Fiat 500 again when it announced the launch of its limited edition Fiat 500 Pink… all thanks to customer demand.

Just 500 examples of the super-stylish supermini will be available when it goes on sale from 19 January and customers will be able to order one exclusively online.

The 500 Pink looks set to become 2010’s ‘must-have’ motoring fashion item, and is the first of several exciting Fiat 500 limited editions that will be introduced during this year.

Elena Bernardelli, marketing director of the Fiat Group Automobiles UK said: “I am delighted that we are now able to offer the 500 Pink – just like many of our customers who have been asking us for this limited edition. It will appeal to free thinking drivers who have a distinctive personality and, with all the benefits of Fiat 500 already there, we have no doubt that it will prove a fantastic purchase for its new owners.”

Based on the 1.2 Lounge specification, the new Fiat 500 Pink features:

- Start&Stop
- Sunroof
- Leather gear knob
- Black interior
- Side rubbing strip with 500 badge
- Special pink key cover
- Special carpet mats 

The new Fiat 500 Pink costs £11,700 OTR – £1,000 more than the 1.2 Lounge but with £1,500 worth of extra equipment.

For more information on the new Fiat 500 Pink or to place an order, customers should visit:
www.fiat.co.uk/500pink.

Donna Kelly.

20/01/2010